1 | CONCEPT DEVELOPMENT

The process of a successful high-end hotel design and development commences with the creation of a Hotel Guest Concept:
 
Explore/Identify owners' vision and mission
Analyze prospective property
Compose the optimal guest experience
Identify a design direction
Define the market to maximize profitability
Draft  guest space requirements
Draft service space schedule
Develop a financial proforma

Establish and orchestrate the multifaceted preopening requirements:

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Create an operational budget and cash flow projection

Specify operational furnishings, fixtures, and equipment (FF&E)

Procurement of FF&E

Specify and procure IT requirements

Establish operational systems, policies, and procedures

Develop a Human Resources Schedule of recruitment and training

Provide technical services to counsel the design team and meet the expectations of:
 
The Owners’ Vision
The Targeted Market
The Operational Function
The Development Budget
The Operational Profitability
The Guest Experience
Develop a Sales and Marketing strategy:

Manage client profiles to enrich the database and allow for a targeted qualified audience growth
Select, nurture and utilize the variety of media tools to maximize marketing budgets
Maintain market position and protect the “brand”
Direct all marketing, print, web and social media materials for consistency of quality and message
Manage a rate strategy that serves to increase yield while maintaining  brand integrity
Develop highly valued trade relationships

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