With full confidence in the guest experience, developing a proprietary Sales and Marketing strategy has been highly effective for Matthews Hospitality:
Management of client profiles to enrich the database, allowing for targeted qualified audience growth.
Selecting, nurturing and utilizing the varied media tools to maximize marketing budgets
Maintaining market position to build and protect the “brand”.
Creatively directing all marketing, print, web and social media materials for consistency of quality and message.
Management of a rate strategy that increases yield while maintaining brand integrity
Continuous development of highly valued trade relationships for over 30 years.
Amanresorts, at the time based in Singapore offered a guest experience in 26 international properties providing the highest levels of service and design. Each resort was unique, but certain elements characterize all of them.
With a like-minded sales and marketing philosophy, Matthews Hospitality provided the expertise to create a newly formed regional strategy for the US and Caribbean: Amangiri in the Four Corners, Amanyara in the Turks and Caicos, and Amangani in Jackson Hole. Matthews Hospitality served to:
Liaise with the hotel's GM in the creation of sales and marketing plans
Develop subsequent budgets
Generate an annual regional revenue of more than $50,000,000 USD
Implement the sales and marketing strategies
Establish and manage a national sales team
Manage and protect the brand
Case Study:
Amanresorts Regional Sales & Marketing Restructure
